Our basic principles are to care for the Swedish wool.
There is an abundance of wool in Sweden, unfortunately we burn the Swedish wool due to lack of usage in our immediate environment.
The wool in our carpets shall not be sourced from other wool producing countries, that would increase transports.
Our production shall improve the climate and the sustainability in the production, where the focus is on the environment and set environmental goals.
We shall contribute to, and inform about, the necessity to take care of our wool resources in Sweden.